Haier Groupâs high-end brand Casarte exhibited a new air washing machine using leading air technology March 8, 2018, at the 2018 Appliance & Electronics World Expo (AWE) held in Shanghai. The innovative system marks the beginning of a new era as a third cleaning method, after washing with water and dry cleaning.
Washing machine technology is being constantly upgrading. However, leather, velvet, silk, cashmere and fur are so valuable and hard to care for properly, regular household washing machines simply donât cut it â making it impossible to clean high-end fabrics at home.
But now Haier has changed this. At 2018 AWE, Haier demonstrated its air washing solution for cleaning high-end garments using fiber-grade, micro vapor molecule care. The new technique cleans and restores the fabrics without them coming into contact with water, providing a washing method that cleans while not harming garments.
At the demonstration, the Casarte air washing machine showed that after being cleaned using the air washing technique, a down jacket remained even and fluffy and a cashmere jumper kept its beautiful color and luster; both maintaining their original texture. Experts in the industry concluded that Casarteâs air washing has kicked-off a high-end washing era for home washing machines.
Haier has been a leading company in the domestic market for over 20 years and has taken its place as a world player in the last nine years. According to data from Euromonitor International, in 2017, Haier washers ranked No 1 globally for the ninth time with a 14.6 percent market share.
Haier has established 10+N R&D systems around the world. Haier focuses its leadership on its âThree in Oneâ globalization strategy to establish 23 creation spaces around the world to quickly respond to the requirements of local users and produce high-quality and differentiated products to satisfy individual washing needs around the globe. This is the foundation for the overall strength of Haier washers.
Haier has a history of innovation. In 2002, Haier invented and promoted the dual-power washer. It used a powerful, double wheel drive design that greatly improved cleanliness. In 2014, Haierâs Self-Cleaning washing machine was rolled out. The innovative âsmart ballâ technology solved the problem of dirty drums and led the âhealthy washingâ trend. To support customers who worried about their washing machines being too loud, Haier once again innovated the direct drive motor to replace the belt motor. This reduced noise from the source and achieved a degree of stability such that you could stand a coin on its edge on top of a Haier washing machine in use, and it would not fall off. Haier is constantly looking at technological innovation for support different consumer needs.
At this yearâs AWE, Haier also released the worldâs first smart washing set of solutions. Haierâs washing machines use IoT identification technology to connect smart washers, SR virtual reality fitting rooms, smart shoe washers, smart shoe care machines, and other sets of smart products. At the same time, they are linked to detergent manufacturer resources, nationwide water quality resources, and clothing brands resources. Together, they analyze the detergent parameters, water quality information, the garmentsâ type of fabric, and more comprehensive data. The result of all this big data is a tailor-made washing cycle, ultimately providing users with a full-lifecycle smart washing experience from the moment of purchasing the garment, to washing and caring for it and, of course, wearing it.
Under the âIndividual-order Combination Model,â Haier has maintained vitality in the industry. Haier continues to grow in an environment where similar product quality in washers across brands is serious. It continuously pushes forward the development of the washing machine industry at a fast speed. For China, Haier washing machines are considered innovative and excellent examples and proof of âChinese quality.â For global customers, Haier is changing their ways of life as it brings them constant innovation, and demonstrates the leading and professional washing power of Haier as a top international brand.>>Go Back