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Haier unveils the revolutionary CODO-World’s first pocket washing machine

  • May 24,2015
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  • World’s first pocket washing machine, that removes stains effectively on the go
  • Haier CODO is exclusively available on Snapdeal

New Delhi, July 6, 2015: Haier, the global leaders in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for the 6th Consecutive Year, has achieved yet another path-breaking milestone with the launch of world’s first pocket washing machine – Haier CODO in India. Weighing just 200 gms, the washing machine is an ideal everyday companion for users to carry with them and not worry about the getting their clothes soiled. After successful launch in China and Japan, the revolutionary CODO is now launching in India.

The meticulous design of the new hand-held Haier CODO washing machine is a testimony to Haier’s customer inspired innovation story. The portable design of CODO lets users carry it on the go to take care of anything from dirt outdoors to dreaded red wine stains in a party. It is the perfect solution for mid-meal emergencies with its capability to remove unwanted stains of tea/coffee or curry/pickle stains, at office lunch hours in no time. The newly designed Haier CODO handy washer is the same-size as an electric shaver and weighs only 200gm, thus making it convenient to carry in your purse, brief-case, pocket or your car.

With ‘Squeeze-Wash’ technology, Haier CODO becomes the fast washer machine that removes tough stains in just 30 to 120 seconds. ‘Squeeze-wash technology’ is convenient and uses any normal detergent, 10 ml of water, to gently whisk the stained area, cleaning it effectively. Haier CODO operates at the rate of 700 beats/minute, thus enabling effective stain removal. Haier CODO’s appropriate use comes in situations when you stain just a small portion on your clothes, which doesn’t require washing the entire garment but just the stained area. This handy washer operates on three AAA batteries, and can support upto 50 washes with the fully charged batteries.

Commenting on the launch, Mr. Eric Braganza, President Haier India said, “The launch of Haier CODO in India is a testimony of our commitment to our Indian customers to bring forth the latest product innovations that complement their evolving lifestyles. As life gets faster with more people on-the-go, it becomes imperative to have solutions which come in handy and makes their lives easier. He further added, “We’re proud to bring CODO to Indian as it helps in further strengthening our brand promise of ‘Inspired Living’.”

The chic designed portable washing machine defines convenience at its best. The path-breaking innovation by Haier promises to deliver the best to its consumers. Haier CODO is the one-stop solution for anyone who want to clean stains from anywhere, anytime.

Availability & Pricing

Haier CODO is available exclusively on Snapdeal priced at MRP 3990/-

About Haier India

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

About Haier Group

Haier is the world’s leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

For more information, please contact: Ragini Vasishtha| ragini.vasishtha@2020msl.com | +91 9711500173/ Seemanti Ghatak | seemanti.ghatak@2020msl.com |+91-8527855264

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