Haier India is a 100% subsidiary of the Haier Group and is one of the fastest growing consumer durable companies in the world. A leader in Major Appliances as per Euro-monitor International, Haier is world's no.1 in refrigeration appliances, home laundry appliances, freezers and wine cellars.
Established in January 2004, Haier India has a strong foothold in the India market with a range of innovative product across all major categories including refrigerators, air conditioners, washing machines, LED TV's, water heaters, Commercial Refrigerators, Wine Cellars and Microwave Ovens. Every product of Haier is a result of detailed research, technology and innovation. Haier's range of product are inspired and designed to suit the needs of today's customer.
The home appliances and consumer durables sector has witnessed a considerable growth over the last few years. The sector plays a crucial part in the economic status of the country since consumer durables and personal tech devices are becoming an essential part of everyone’s life, like a shift from luxury to necessity almost. There are … Continue reading The Exponential Rise of the Home Appliances and Consumer Durables Industry in India (2017 and Ahead)
A television is today an inescapable part of modern culture and an indispensable part of every household. One barely comes across a house these days that does not have a television. People are found spending their evenings glued to the television as this is the most easily available source for them to get exposed to … Continue reading Colors of India – Emerging Trends In The World Of Flat Panel Displays
When the temperature outside starts to climb and stepping out during noon seems to be a curse, nothing feels better than splashing around a nice water pool or running around a sprinkler. With the high soaring temperatures and thrust of the sun, this year seems to be no different. People are striving for refuge from … Continue reading Remotu Kaka’s eyes come to rest with Haier’s ‘Smart Eye’
Haier, a global brand in Home Appliances & Consumer Electronics segment has recently released a TVC campaign to launch a revolutionary product for Indian summers – Smart Eye Air Conditioner. The pan-India campaign has been conceptualized by Scarecrow Communications, Delhi and directed by none other than Pradeep Sarkar of Apocalypso Films. The story behind TVC … Continue reading Haier India brings Smart Eye AC to salvage ‘Remotu Kaka’